Sign up for Attract Your Ideal Customer: A Program for Making More Money today!
Your ideal customer is out there looking for you. Why then, are you hiding? In the Attract Your Ideal Customer program, you get three big takeaways:
You learn how to attract more high quality customers. You know…people who want to hire you even before they find you.
You learn how to spend less time on your marketing.
You make more money.
If you are looking at your client list and asking how you can do better, Attract Your Ideal Customer is your solution. Sign up today!
But wait! There’s more! When you attend, you get a free copy of Attract Your Ideal Customer: A Workbook for Making More Money. The content and exercises come from Attract Your Ideal Customer. You will have complete content that helps you remember what you learned in the program. You do not have to take notes when the presenter wrote the curriculum.
Mark follows the PST (Point → Story → Takeaway) system. You get crisper takeaways when the speaker follows the PST system. If you’ve seen Mark present these themes online, you have already seen Point → Story → Takeaway in action.
Point: You need to identify how much decision making authority your ideal customer has.
Story: I gave Mattie the proposal. She read it thoroughly and said, “This is great. You and I are on the same page. Can I show this to my mom?” Mattie thought she was the decision maker. When the decision involved spending money, Mattie had to get her mom’s approval.
Takeaway: You need to know who the decision maker is. Very often you will find the decision maker is not your point of contact. You have to write content that will help your point of contact look good and get the sign-off from the real decision maker.
Default Agenda (open for customization)
For a typical 90 minute program:
10 minutes: Intro presentation
20 minutes: Why should I do business with you? exercise
10 minutes: Self assessment exercise
10 minutes: Ideal customer personas presentation
10 minutes: Your ideal customer persona exercise
10 minutes: Reputation Management presentation
15 minutes: How would you respond? exercise
05 minutes: Group discussion, buffer and conclusion 90 minutes total