Why are you hiding from your ideal customers?

Your ideal customer is out there looking for you. Why are you hiding from her? In Attract Your Ideal Customer: A Workbook for Making More Money, you will:

  • Learn how to attract high-quality customers who want to buy what you are selling.
  • Spend less time on your marketing.
  • Make more money.

How will Attract Your Ideal Customer make your life easier? I know you are thinking that

Maybe you are too polite to ask. I have to answer that question if I want you to buy this book. So here’s my answer: I bet you want this book to solve some pain point. Macmillan Dictionary defines the term pain point as “a problem or need a business or company aims to solve.” Only after we identify the pain point can we get to work on the solution.

I am taking a stab at your pain point. Your faith that I can solve it will determine whether you continue reading this or go somewhere else.

I am proposing You do not have enough money and need help fixing that. This may be a harsh reality, but try to think of it this way: You own a business. This is a journey. You and your business will have good days and bad days. After identifying your pain point, you can turn your energies toward the solution. Marketing your business better can solve your pain point, get you more high quality customers and help you make more money. That is where Attract Your Ideal Customer: A Workbook for Making More Money can help.

Why are you hiding from your ideal customers?

Your ideal customer is out there looking for you. Why are you hiding from her? In Attract Your Ideal Customer: A Workbook for Making More Money, you will:

  • Learn how to attract high-quality customers who want to buy what you are selling.
  • Spend less time on your marketing.
  • Make more money.

How will Attract Your Ideal Customer make your life easier?
I know you are thinking that

Maybe you are too polite to ask. I have to answer that question if I want you to buy this book. So here’s my answer: I bet you want this book to solve some pain point. Macmillan Dictionary defines the term pain point as “a problem or need a business or company aims to solve.” Only after we identify the pain point can we get to work on the solution.

I am taking a stab at your pain point. Your faith that I can solve it will determine whether you continue reading this or go somewhere else.

I am proposing You do not have enough money and need help fixing that. This may be a harsh reality, but try to think of it this way: You own a business. This is a journey. You and your business will have good days and bad days. After identifying your pain point, you can turn your energies toward the solution. Marketing your business better can solve your pain point, get you more high quality customers and help you make more money. That is where Attract Your Ideal Customer: A Workbook for Making More Money can help.

A word from the author


A few years ago, I almost went bankrupt. My marketing was awful. Only after I changed my attitude about social media and learned search engine optimization did my small business recover. I share what I learned in Attract Your Ideal Customer: A Workbook for Making More Money. I hope you enjoy this, my third book. Feedback from the reviewers was very positive.

How will Point → Story → Takeaway help?

I follow the PST (Point → Story → Takeaway) system. You get crisper takeaways when the author or speaker follows the PST system. If you’ve seen me present these themes in person, you have already seen Point → Story → Takeaway in action.

Point → Story → Takeaway looks like this:

Point: You need to identify how much decision making authority your ideal customer has.

Story: I gave Mattie the proposal. She read it thoroughly and said, “This is great. You and I are on the same page. Can I show this to my mom?” Mattie thought she was the decision maker. When the decision involved spending money, Matt had to get her mom’s approval.

Takeaway: You need to know who the decision maker is. Very often you will find the decision maker is not your point of contact. You have to write content that will help your point of contact look good and get the sign-off from the real decision maker.

A word from the author

A few years ago, I almost went bankrupt. My marketing was awful. Only after I changed my attitude about social media and learned search engine optimization did my small business recover. I share what I learned in Attract Your Ideal Customer: A Workbook for Making More Money. I hope you enjoy this, my third book. Feedback from the reviewers was very positive.

How will
Point →
Story →
Takeaway
help?

I follow the PST (Point → Story → Takeaway) system. You get crisper takeaways when the author or speaker follows the PST system. If you’ve seen me present these themes in person, you have already seen Point → Story → Takeaway in action.

Point → Story → Takeaway looks like this:

Point: You need to identify how much decision making authority your ideal customer has.

Story: I gave Mattie the proposal. She read it thoroughly and said, “This is great. You and I are on the same page. Can I show this to my mom?” Mattie thought she was the decision maker. When the decision involved spending money, Matt had to get her mom’s approval.

Takeaway: You need to know who the decision maker is. Very often you will find the decision maker is not your point of contact. You have to write content that will help your point of contact look good and get the sign-off from the real decision maker.